Academic Project
Academic projects
Academic projects are pivotal in a student’s educational journey, serving as a platform for hands-on learning and innovation. They foster critical thinking and problem-solving skills as students tackle complex issues, collaborating with peers and mentors to devise solutions. Moreover, academic projects often have real-world implications, empowering students to make meaningful contributions to society. Ultimately, academic projects inspire a passion for learning and discovery, shaping students into lifelong learners equipped to tackle the challenges of tomorrow.
"NGOẶM" Strategic Digital Marketing Plan
“NGOẶM” Strategic Digital Marketing Plan
Description: Create a detailed plan to promote F&B business “Ngoặm”‘s new menu through three digital implementations: social media content creation, website creation, and collaboration marketing
Achievements:
- Received High Distinction grade (89/100)
- Garnered hands-on experiences of implementing non-stimulated campaign for a business
Key responsibilities:
- Supervise client requirements and alter to fit in the scenarios
- Shortlist, select and negotiate with collaborator
- Create and design promotional content
Key learning:
- Client management: Developing and monitoring a close relationship to achieve clear communication with the client. When pitching the idea, we are required to have logical references and presentation flow
- Storytelling: To stand out from a competitive and saturated landscape, it is important to incorporate interesting content angles, making the content more comprehensible and engaging
Digital Marketing Implementation Portfolio
“NGOẶM” Digital Marketing Implementation Portfolio
Description: Conducting three digital implementations for F&B business “Ngoặm” and showcasing performance results
Achievements:
- Received High Distinction grade (90/100)
- Achieved 15K reach for Facebook posts and 13K reach for Instagram posts
- Increase daily table bookings by 32 tables
Key responsibilities:
- Conduct an in-depth brand audit and industry analysis
- Create content regarding social post, video, photo editing
- Understand brand’s Tone of Voice and marketing styles to align social media post direction with the operations
Key learning:
- Understand brand core competences: It is crutical to gain a deep understanding of the brand essence, which is the key to achieve social media synergy
- Photo & video editing: Learning the techniques to export a professional-looking videos for the brand while effectively conveying information and promoting the new menu
Creative brief for MOT brand
Creative brief & Content calendar
Description: Create a detailed 3-month marketing plan based on brand-provided brief regarding creative direction and content calendar that matches the idea “MOT for all”
Achievement:
- Received High Distinction grade (81.5/100)
- Correctly understanding and addressing brand’s problems and opportunities regarding their marketing initiatives
Key responsibilities:
- Conduct a brand and industry analysis
- Create a detailed content calendar spanning 1 month
- Strategise big idea, insights, KPIs, objectives and tactics for the stimulated client in a creative brief
Key learning:
- Access various digital platforms for marketing execution, especially SEO-specialised knowledge and tools
- Understand client needs and create optimised content for their communication strategy and customer segmentation
- Develop value-added content for the brand that stay within given budget while offering entertainment and information for customers
Write marketing content
Short form content
Long form content
Description: Create blog content writing and visualise mock-ups for stimulated client – MOT brand. The assignment consists of three parts: a short-form content (Facebook advertisement), a long-form content (blog post), and a product photoshoot.
Achievements:
- Received High Distinction grade (85/100)
- Top 10 Finalists Pitching with Content Writing category
Key responsibilities
- Content writing skills to fit with brand’s tone of voice and customers’ readability
- Accomplish and apply SEO keyword knowledge in blog posts, regarding ALT text, meta description and title tags
Key learning:
- Application of SEO: Gain a command of SEO to improve website ranking on Google’s SERP (Search Engine Results Page)
